Oh, my Jesus. This is not good, la.
Our BD marketing and management phase is so horribly scary. And all the marketing chunks are almost practically mine. Which is like.. almost everything? Yeah, so the parts were split up. But I’m sure I still have to cover asses somewhere along the road and start flipping my marketing textbooks for help.
My first task was to plot a perceptual map.
Question: Explain your marketing/product position vis-à-vis your competitors. Use a perceptual map.
And I’m thinking, “WHAT IN THE HEAVEN IS A PERCEPTUAL MAP!?” I’ve never learnt this before. Never! So I googled it only to realise it’s some kind of SWOT analysis – except it’s more tedious.
And then the next part says:
Determine your product, pricing, promotional and placing strategies to support your marketing objectives. The scope of these strategies should cover the first two years of operations.
Jesus! Why am I in this in the first place?
I am officially feeling the pangs of business start-up stress. I don’t even know what to analyze for my primary research findings to begin with. And it really makes me wonder how Pastor Benjamin made it through all these years. Must have be Daddy, huh? But mine is a capital intensive business, leh. Thank God it didn’t ask for the 8 P’s.
Well, at least the track playing on my iTunes is apt for the my new found emotions.
Geee. I cannot, but You can, Jesus.
I cannot but You can. You will, and You must!
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Now playing: Carrie Underwood – So Small
